BCH wins two awards for health care advertising excellence

We are excited to announce Boulder Community Health’s Marketing and Public Relations team, along with digital marketing agency IMM – Ideas Made Measurable, won two Aster Awards for health care advertising excellence for our 2022 Centennial Anniversary Campaign.

Our Centennial Anniversary Campaign reaffirmed our commitment to our community with the theme of: Born to be 100. We celebrated our part in our patients and community living healthy lives and doing what they were born to be, just like BCH was born to strive for something greater than the health care status quo.

Gold

In the Special Video Production category, BCH won a Gold award, awarded to the top 5% in the nation, for our Centennial Video.

On April 19, 1922, Boulder Community Health was born. What makes today remarkable isn’t that we can look back at all that we’ve done, but that we can look forward to everything we’re about to do. Take notice of friends, families, neighbors and strangers. They’re out there finding their why, discovering their reason to be. Our job then and now is to help the people of our region feel their very best, so they can be everything they were born to be.

Silver

In the Special Events category, BCH won a Silver award, awarded to the top 12% in the nation for the overall Centennial Anniversary Campaign, including video, photo, advertising and more.

The Aster Awards is one of the largest and most respected national/international competitions of its kind. This elite program has recognized outstanding health care professionals for excellence in their advertising & marketing efforts for over 20 years.

The 2023 Aster Awards received entries from across the entire United States, as well as abroad. All entries are reviewed by a panel of industry experts and are scored on multiple criteria with a possibility of 100 percent.

All awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal and execution.