BCH and 97.3 KBCO DJ Keefer are teaming up during MOvember to raise awareness of men’s health issues and prostate cancer
One in six men living in the U.S. today will develop prostate cancer. A man dies from prostate cancer every 15.6 minutes even though prostate cancer is nearly 100% curable if caught early.
These statistics have inspired Boulder Community Hospital to team up with local radio personality Keefer of 97.3 KBCO in support of MOvember — an international movement where men grow moustaches in November to raise awareness of and funds for men’s health issues, especially prostate cancer.
MOvember Awareness, Education and Survivorship
The aim of MOvember is to help change established habits and attitudes that many men have about their health, to educate them about the health risks they face, and to encourage them to act on that knowledge, thereby increasing the chances of early detection, diagnosis and effective treatment.
Funds raised during MOvember are committed to organizations such as the Prostate Cancer Foundation to support men affected by prostate and testicular cancer.
How it Works
On Nov. 1, the first day of MOvember, men start out with clean-shaven faces and then have the remainder of the month to grow and groom a MO (slang for moustache), raising awareness and funds along the way. These “MO Bros” effectively become walking talking billboards that prompt conversations. When friends or family ask about the moustache, a MO Bro has the chance to explain MOvmeber and raise awareness of men's health issues, especially prostate cancer.
While growing a MO is left to the men, women who participate in MOvember also play an important role in generating conversations about MOvember and the health risks that men face.
Join MOvember with Boulder Community Hospital and Keefer!
Keefer of 97.3 KBCO - BCH's MOvember ambassador - will be growing a MO in MOvember and challenging others in our community to do the same. Whether on you own or as part of a team, you'll have the month of November to grow and show your MO. Men and women can register to join the campaign at www.movember.com.
During MOvember, you can follow Keefer’s MO growth photos on KBCO's Facebook page. We’d love to see your MO photos, too! Upload them to BCH’s Facebook page.
Mo Boulder Community Hospital
MOvember 2012 kicked off on November 1, challenging men to grow a moustache in November to raise awareness of men’s health issues, especially prostate cancer. BCH formed a MOvember team – MO Boulder Community Hospital - made up of BCH employees, family members of employees, physicians and volunteers. Here’s a sampling of team Mo Boulder Community Hospital on Day 1 of MOvember - ready to grow!
Learn About Diagnosing and Teating Prostate Cancer by Visiting Prostate Cancer Care.